Marketing & Communications Executive

SINA Health Education & Welfare Trust is looking for a Marketing & Communications Executive for its Diagnostic Lab located in Korangi near to brooks chowrangi, Karachi. This role is responsible for building relationships with potential and existing customers through social media networks. To manage events like social meetings and conferences where they can interact one-on-one. They need to maintain these relationships, ensuring a company’s sustained success. Bachelors/Masters in Marketing, Communications, Public Relations or relevant field.1-3 years of related experience including preferred from the relevant healthcare field. Proven work experience as a Marketing Communications Specialist. Hands-on experience with web content management tools, like WordPress. Proficiency in MS Office. Knowledge of SEO and Google Analytics, Experience with marketing campaigns on social media, Excellent verbal and written communication skills. Good presentation skills. Will be responsible to promote SINA Diagnostic Laboratory services during events. Coordinate the design of promotional material and distribute in online and offline channels. Advertise our company and SINA Diagnostic Laboratory services on various media platforms. Plan interviews and press conferences. Produce marketing copy for our website. Draft and send regular newsletters with Laboratory updates. Track ROI for marketing campaigns. Join social media groups and professional platforms to discuss industry-related topics. Monitor corporate website and social media pages and address clients’ queries. Network with industry experts and potential clients to drive brand awareness. Gather customer feedback to inform sales and product teams.